Kickstart Your Week ~ A Social Media Strategy that works!
Quick recap
Nino hosted the 86th kickstart call, welcoming participants and introducing upcoming guest Cathy Fitzpatrick while sharing motivational content and stories about breaking personal limits. Paige, a mortgage professional from Houston, discussed her business journey with Fairway, including her goals and strategies for serving clients and building relationships with real estate agents through social media engagement. The session concluded with Paige sharing her client engagement and productivity strategies, with Nino and others praising her exceptional work and encouraging attendees to implement her approaches immediately.
Next steps
PDF for post closing + credit letters: https://www.canva.com/design/DAGd58v8zAE/nsF3wi1A781cVNDv4XIDCg/edit?utm_content=DAGd58v8zAE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Paige to continue implementing the 10-10-10 method (10 likes, 10 comments, 10 DMs) daily on social media to build relationships with realtors.
Paige to send children's books to clients with children aged 2-10 at pre-approval stage.
Books for kids: https://www.welcomehomepress.com/
Paige to send personalized doormats to clients post-closing.
Paige to send out after-closing sheet with final closing disclosure one week post-closing.
Paige to continue sending themed gift boxes to agents every other month.
Paige to send monthly Bomb Bomb email to past clients with relevant tips and information.
Paige to send out hurricane preparedness postcard to clients.
Paige to continue sending weekly email to agents every Monday at 7 AM.
Attendees to email Nino for the link to Jesse Itzler's video and Paige's post-closing sheet.
Attendees to implement one or two strategies shared by Paige in their own business practices.
Summary
Ignite Coach Kickstart Call
Nino, a coach with Ignite, hosted a kickstart call, which is part of a series of Monday interviews with originators. This call, their 86th, was set to start at 9 AM Central time, with a 2-minute grace period for late log-ins. Nino clarified that he is not related to the mathematician Pascal, and shared that he has been with Fairway for 26 years. He encouraged participants to engage by asking questions or using chat, and mentioned that his usual co-host, Cathy Fitzpatrick, was on vacation. The call was still in its early stages, with some participants yet to join.
Kickstart Call: Community and Mindset
Nino hosted the kickstart call, welcoming participants and introducing the guest for next week, Kathy Fitzpatrick. He encouraged attendees to prepare questions for her. Nino mentioned that this was the 87th kickstart call and emphasized the importance of starting Mondays with the right community and mindset. He played a video with important messages for the attendees.
Breaking Limits Through Positive Mindset
Nino shared a motivational story about breaking personal limits through positive self-talk and mental resilience, which he applied to both endurance running and business goals. Paige, a mortgage professional in the Houston market, discussed her journey with Fairway since November 2022, her goal of serving 200 families this year, and her ambitious target of 58 million in volume, with a revised projection of 250 units. Nino emphasized the importance of maintaining a positive mindset and choosing to feel outstanding, encouraging attendees to adopt similar mental strategies in their professional pursuits.
Social Media Strategy for Agents
Paige shared her strategy for building relationships with real estate agents through social media, emphasizing the importance of genuine interactions and consistent engagement. She explained her "10-10-10" method of liking, commenting, and sending direct messages daily to foster connections. Paige targets agents who close 10-20 buy-side transactions annually, aiming to capture 6-12 deals from each, which helps her grow her business significantly. She stresses the value of being a good lender and building a positive reputation to attract more clients. Nino noted the dual importance of being both personable and competent in business.
Client Engagement and Retention Strategy
Paige shared her client engagement strategy, which includes sending children's books at pre-approval, personalized closing gifts, and post-closing follow-ups. She spends approximately $70 per transaction on these initiatives, which have helped win business by demonstrating care for the whole family. Paige also sends monthly postcards and emails to past clients, and maintains regular communication with her agents through weekly Monday morning updates. She has successfully reduced the number of lenders realtors refer to her by having direct conversations about the benefits of working with a single trusted lender.
Productivity Strategies and Personal Drive
Paige shared her strategies for improving productivity and focus, including limiting social media time to 30 minutes daily. Nino and Kelly highlighted Paige's natural drive and determination since childhood. Peter praised Paige's exceptional work as a loan officer in Houston, emphasizing her commitment to providing excellent service. Nino encouraged the audience to implement takeaways from Paige's talk immediately and offered to share resources via email.