Every day, as coaches, we step into the sacred space of helping people build lives and businesses they love. But let’s be real: If it were just about sales tactics and scripts, everyone would be crushing it. The truth? This work goes far deeper. We’re not just coaching business strategies—we’re coaching human beings. And human beings are complex. Each one comes with a different story, personality, trauma, belief system, and wiring. And yet—there are fundamental truths about the brain that apply to all of us.

Understanding how the brain works is everything if you want to help someone create change that actually sticks.

Neurochemistry Is Driving Your Clients' Behavior

Most people don’t realize this, but everything from your mood to your focus, your consistency to your creativity—it’s all tied to brain chemicals.

Dopamine – the motivation and reward chemical
Serotonin – the mood stabilizer
Oxytocin – the connection and bonding chemical
Cortisol – the stress hormone that, when unmanaged, hijacks everything

When people come to coaching “burnt out” or “stuck,” they often don’t realize that they’re neurochemically depleted—or addicted to quick fixes (hello, dopamine hits from doom scrolling).

This is why coaching the whole person matters. It’s not “life coaching” OR “business coaching”—it’s both. Because one fuels the other.

Inputs Matter: What You Feed Grows

You can’t out-coach poor inputs.

Junk food = inflammation and energy crashes
Negative social media = anxiety and comparison
Lack of nature = disconnected, mentally cluttered
No movement = stagnant body, stagnant brain
Skipping sunlight = sabotaged sleep and circadian rhythm

You are what you consume—mentally, physically, emotionally, spiritually.

Want to elevate your output? Start by upgrading your inputs.
And yes, that includes everything from the podcasts you play while driving to what time you stop watching screens at night.

Want to Feel Accomplished? Start Small.

There’s a famous speech by Admiral William McRaven that went viral on YouTube—"Make Your Bed."
He says this:

“If you want to change the world, start by making your bed. If you make your bed every morning, you will have accomplished the first task of the day... And if by chance you have a miserable day, you will come home to a bed that is made.”

That first task? That’s a dopamine hit.

It’s a neurochemical signal to your brain that says: You’re winning. And when the brain believes you’re winning, it wants to keep winning.

That’s why we coach clients to create small, consistent wins early in the day:

Make your bed.
Drink a full glass of water.
Step outside for 10 minutes of sunlight.
Read 2 pages of something that feeds your soul.
Move your body for just 5 minutes.

Those micro-wins wire the brain for momentum.

This Is What Real Coaching Looks Like

Yes—we coach pipelines, lead conversion, scripting, and database reactivation. But if we’re not addressing what’s fueling (or depleting) the brain and body behind that performance, we’re missing the mark.

Lasting change isn’t built in a CRM.
It’s built in your habits, chemistry, and identity—one small input at a time.

As a coach, don’t be afraid to get into the “non-business stuff.”
Because that’s where the real breakthroughs are born.